CDG-Booster Online Sessions continue! Most gaming companies are still stuck in a product-led mindset. They rely heavily on cinematic trailers and performance ads. Players are increasingly oversaturated with traditional gaming ads. To drive long-term retention in 2026, the strategy needs to shift toward a community-led approach. Joona Haatainen from Helsinki-based marketing agency Troot shows how this shift leads to measurable results: reducing reliance on paid ads, surviving the post-launch dip through a loyal community, and turning social vibes into actual player activity.

The event is open to all CDG-Booster Discord community members. JOIN HERE!