Useful reads curated to boost your business growth. TO BE UPDATED!
#FUNDING What You Should Know about Early-Stage Venture Capital. Check out this simple slide set by a Finnish social media pioneer, Jyri Engenström, to know what to expect when encountering VC.
#FUNDING Did you know that EU funds are available for growing creative businesses? Check out what the European Institute of Innovation & Technology (EIT) Culture and Creativity can do to accelerate your business in fashion, media, gaming, architecture and cultural heritage.
#MARKETING #PITCHING The ability to clearly articulate what is it that you are selling (whether a service, product or an idea) is key in getting people jump on board. This slide set, by Travis Gibson, the a Senior Business Development Manager at Snowed in Studios Ltd. shares the art of pitching.
#MARKETING #GUERRILLA_MARKETING. Practical article outlining simple guerrilla tactics for small businesses, with examples and tips on integrating them with email, CRM and automation.
#MARKETING #GUERRILLA_MARKETING. Academic paper analysing guerrilla marketing approaches for small businesses and their impact on growth, useful background reading for more strategic planning. Author: Mohamad Nouri Mohamadani from Tehran University.
#MARKETING #GUERRILLA_MARKETING. Slide-based crash course for entrepreneurs that explains guerrilla psychology, planning and case studies in a visual, workshop-friendly format.
#CUSTOMER_EXPERIENCE #STRATEGY. Article spotlighting CX-focused podcast episodes with concrete advice on feedback loops, leadership and service improvement for B2B and service businesses.
#CUSTOMER_EXPERIENCE #GROWTH. Curated list of CX podcasts covering AI in support, omnichannel journeys and practical tactics for scaling customer experience in digital products.
#XR #CUSTOMER_EXPERIENCE #PRODUCT_DEVELOPMENT For many working on virtual experiences, motion sickness among clients wearing headsets is a real issue. In her text, Pauliina Rahunen from XAMK explores how VR sickness can be prevented.
#BUSINESS_GROWTH #STRATEGY #XR The annual XR Industry report by the Estonian Extended Reality Association (EEVR) shows how Estonian companies are highly dependent (and oriented) toward international markets.
#MARKETING #STRATEGY We all know the saying that all publicity is good publicity but is it really so, especially in the digital realm? This comprehensive text dives into the differences between traffic and user acquisition.
#PITCHING #SALES #COMMUNICATIONS When you have only a few minutes to impress your client, you need to use them right. In this slideshow, Gabriele Aimone from Playnest explains how to build a PITCH DECK that gets understood.
#CODING #XR #PRODUCT_DEVELOPMENT #GAMES In this practical guidebook by Unity developers you will learn the basics and ins and outs of the tools, methodologies, and techniques essential for crafting immersive and interactive realities.
#MARKETING #STRATEGY #PRICING In addition to the game itself, it's price is perhaps one of key things impacting your game’s odds of commercial success. In this blog post, Tom Kaczmarczyk from IndieBi shares the factors impacting that should drive your pricing.
#STRATEGY #PRODUCT_DEVELOPMENT If you were to spend less than 50€ on a book on how to build a successful game, Cheryl Platz' 2025 "The Game Development Strategy Guide" is a solid contender. Some games thrive for decades. Find out why. You can read the first chapter for free.
#STRATEGY #FUNDING #PITCHING Joachim Achren, a game industry giant shares his list of reasons why startup founders get "no" when they approach investors.
#XR #CUSTOMER_INSIGHTS #TECHNOLOGY Helsinki XR Center has made a comprehensive Miro mindmap on the current state of all things Extended Reality, highlighting that XR is NOT just about games and entertainment.